JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

Client-Financed Projects: A Study of the Perceptions of Marketing Faculty at

AACSB Accredited Schools

Author(s): Gary L. Clark, Iksu Jurn, Michael King

Citation: Gary L. Clark, Iksu Jurn, Michael King, (2013) "Client-Financed Projects: A Study of the Perceptions of Marketing Faculty at AACSB Accredited Schools," Journal of Higher Education Theory and Practice, Vol.13, Iss. 1, pp. 90 - 96

Article Type: Research paper

Publisher: North American Business Press

Abstract:

An experiential-learning activity will develop students’ soft skills (e.g., problem solving, analytical-,

creative-, and critical-thinking skills, decision making, teambuilding, and communication skills). We

examined the opinions of marketing faculty regarding the value of a client-financed project. Marketing

faculty most strongly agreed with the following: (1) Business majors should do a CFP, x = 4.54 and (2) A

CFP makes students active learners, x = 4.49.