JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

Embedding Enterprise in the University Curriculum: Can One Solution Fit All?

Author(s): Mike Clements

Citation: Mike Clements, (2011) "Embedding Enterprise in the University Curriculum: Can One Solution Fit All?," Journal of Higher Education Theory and Practice, Vol.11, Iss. 3, pp. 9 - 18

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Universities globally are finding themselves under pressure from their various stakeholders demanding

more effective use of their resources and better targeted outputs. The UK Government wants “more for

less” in terms of University outputs relative to the financial support it provides. (Willetts, D. ( 2010)

Employers demand a better equipped workforce, with practical transferable skills. Students themselves

are vocally demanding more from their university experience, wanting skills that will make them

employable in a competitive marketplace. This paper will consider the challenges a University faces in

curriculum development. An overview of the developments at the author’s own institution concludes the

paper.