JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

Measuring the Satisfaction of International Postgraduate Business

Students of a British University

Author(s): Ge Gao

Citation: Ge Gao, (2012) "Measuring the Satisfaction of International Postgraduate Business Students of a British University," Journal of Higher Education Theory and Practice, Vol.12, Iss. 4, pp. 117 - 135

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper aimed to measure the satisfaction level of international postgraduate business students of a British University. The research focused on the core service delivery of Higher Education - teaching and learning. A two-stage methodology was adopted incorporating a quantitative survey and qualitative semistructured focus  group interviews. The importance-performance analysis (IPA) framework was utilized as the research instrument. The findings revealed that the performance of the Business School was generally below the expectation of students. The IPA matrix has presented the university policy makers with some practical resource allocation strategies. It is suggested that quality improvement efforts should focus on the following areas: student education, student feedback and service recovery, total quality initiative, and staff motivation and development.