JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

Incorporating Global Competency in Marketing Classes: An Experiential Approach

Author(s): Nabarun Ghose

Citation: Nabarun Ghose, (2013) "Incorporating Global Competency in Marketing Classes: An Experiential Approach," Journal of Higher Education Theory and Practice, Vol. 13, Iss. 2, pp. 94 - 100

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Marketers face new challenges in expanding sales with corresponding changes and competition

worldwide. Many marketing classes cover international marketing. Experiential learning, such as study

abroad, plays a major role in developing global competencies in. This paper highlights a study abroad

experience that injects global competencies in marketing students.