JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

Promotional Determinants of Business School Retention: A Case Study Approach

Author(s): Gyongyi Konyu-Fogel, Alan E. Grossnickle

Citation: Gyongyi Konyu-Fogel, Alan E. Grossnickle, (2013) "Promotional Determinants of Business School Retention: A Case Study Approach," Journal of Higher Education Theory and Practice, Vol.13, Iss. 2, pp. 110 - 120

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The study examined promotional determinants of curriculum components and faculty role in business and

entrepreneurial leadership programs. Program concentrations, major degree options, and faculty

interactions with students were found as the most important attributes of business school retention. The

recommendations may assist business schools to improve student retention and satisfaction.