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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

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Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS

Differentiated CSR: Standing apart from the CSR crowd

Author(s): Laura J. Blake

Citation: Laura J. Blake, (2017) "Differentiated CSR: Standing apart from the CSR crowd," Journal of Leadership, Accountability and Ethics, Vol. 14, Iss. 2, pp. 95-104

Article Type: Research paper

Publisher: North American Business Press

Abstract:

With Corporate Social Responsibilitys (CSR) widespread proliferation comes the risk of its own redundancy as managers emulate perceived best practice CSR campaigns. This paper offers a theoretical conceptualization for how CSR activity can contribute to a firms social reputation when industry CSR initiatives are homogenous. It proposes that by differentiating the firms CSR actions from the CSR among firms intra-industry, focal firms can distinguish themselves from their CSR rivals. The conceptual model presented proposes that the enactment of a specific CSR type (e.g., differentiated CSR) when derived from resource endowments and embedded within a firms core strategy, may increase CSP and improve social reputation.