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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
Communication and Marketing: Toward a Responsive Ethical Framework
Author(s): Dorene Ciletti
Citation: Dorene Ciletti, (2014) "Communication and Marketing: Toward a Responsive Ethical Framework," Journal of Leadership, Accountability and Ethics, Vol. 14, Iss.4, pp 24-30
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Ethics in marketing, up to this point, has been largely prescriptive. Violations continue to garner headlines, and those engaged in violations find justification. This work extends the literature in marketing ethics by moving past prescription and exploring a responsive ethic. It looks to Levinas, considering acknowledgement of the other to provide an ethical marketing framework that is responsive.
