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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
A Decision Model for Selecting Recipients of Corporate
Community Involvement Programs
Author(s): Elizabeth Cooper, Karen M. Hogan, Gerard T. Olson
Citation: Elizabeth Cooper, Karen M. Hogan, Gerard T. Olson, (2012) "A Decision Model for Selecting Recipients of Corporate Community Involvement Programs," Journal of Leadership, Accountability and Ethics, Vol. 9, Iss. 4, pp. 44 - 57
Article Type: Research paper
Publisher: North American Business Press
Abstract:
A firm's investment in a Corporate Community Involvement Program can be justified if the investment benefits the community and does not result in a decrease in shareholder wealth. The identification and efficient allocation of the firm’s scarce resources among competing non-profit organizations involve both subjective and objective information. The Analytical Hierarchy Process (AHP) is a multi-criteria decision model that can integrate both objective and subjective information. This study applies the AHP methodology to the identification of non-profit organizations to be recipients of services from a firm’s Corporate Community Involvement Program.
