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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
A Social Responsiveness Approach to Stakeholder Management:
Lessons from the Canadian Banking Sector
Author(s): Mark Fuller
Citation: Mark Fuller, (2010) "A Social Responsiveness Approach to Stakeholder Management: Lessons from the Canadian Banking Sector," Journal of Leadership, Accountability and Ethics, Vol. 8, Iss. 2, pp. 51 - 69
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper explores the relationship between business objectives and social responsiveness toward
stakeholders in terms of stakeholder management activity. It employs an empirical grounded study of the
Canadian banking sector that involved semi-structured interviews combined with archival documents
analysis. Findings suggest managers in mature industries with business growth-oriented objectives and a
proactive responsiveness toward stakeholders are likely to engage in stakeholder management activities
commonly associated with corporate social responsibility. Implications for managers include the need for
multi-dimensional strategic planning. Implications for researchers suggest a need to re-conceptualize
management studies to nurture interdisciplinary research on business strategy.
