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Cooper (p. 23-32)

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Coulmas-Law (p.42-46)

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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS

An Assessment of the Acceptability of an Array of Perceived

Consumer Transgressions in the American Marketplace

Author(s): Sam Fullerton, Larry Neale

Citation: Sam Fullerton, Larry Neale, (2010) "An Assessment of the Acceptability of an Array of Perceived Consumer Transgressions in the American Marketplace," Journal of Leadership, Accountability and Ethics, Vol. 8, Iss. 2, pp. 17 - 27

Article Type: Research paper

Publisher: North American Business Press

Abstract:

A national sample comprising 815 adults American residents provided their perceptions of the

appropriateness of 12 questionable consumer actions in the marketplace. The scenarios investigated

ranged from illegal actions such as fraudulently inflating one’s losses when filing an insurance claim to

actions such as purchasing an item that is obviously mispriced. The 12 scenarios exhibited a wide range

of mean responses thereby supporting the oft-stated premise that consumer ethics is situational in nature.

Seven demographic questions were included on the Internet-based survey; a number of significant

differences of opinion were documented across the various segments defined on the basis of those

demographic variables.