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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
Bracing for the Millennial Workforce: Looking for Ways to Inspire
Generation Y
Author(s): Svetlana Holt, Joan Marques, Danielle Way
Citation: Svetlana Holt, Joan Marques, Danielle Way, (2012) "Bracing for the Millennial Workforce: Looking for Ways to Inspire Generation Y," Journal of Leadership, Accountability and Ethics, Vol. 9, Iss. 6, pp. 81 - 93
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The 75 million members of the extremely child-centric Millennial generation are known for their
distinctive traits, such as a preference for personal attention and high esteem of their abilities. As new
entrants to the world of work, this team-oriented, technology-savvy, idealistic generation is awaiting the
inspiration, leadership, and motivation we owe them. Ensuring a rewarding outcome in guiding this
hyper-connective, creative cohort is a challenge we cannot escape. Through semi-structured interviews,
this qualitative inquiry explores the values and communication styles of Generation Y and discusses the
opportunities lying within revealing and nurturing their resources through the principles of
transformational leadership.
