JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
When Risk Management Collides with Enterprise Sustainability
Author(s): Diane B. MacDonald
Citation: Diane B. MacDonald, (2011) "When Risk Management Collides with Enterprise Sustainability," Journal of Leadership, Accountability and Ethics, Vol. 8, Iss. 3, pp. 56 - 66
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Business conduct is increasingly scrutinized under the lenses of enterprise sustainability, corporate social responsibility, and risk management. Enterprise sustainability requires managers to engage in management techniques that mitigate risks to the enterprise, in some cases by shifting risk to other parties. Some techniques shift risk in ways that erode the economic sustainability of the customer base and thereby threaten the sustainability of the enterprise. Enterprise sustainability should include minimizing the adverse impacts of business conduct on customers, particularly consumer customers. A business enterprise that aligns its business interests with its customer interests will more readily achieve a sustainable business model.