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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Study of Intangible Chinese Cultural Heritage
Protection and Tourism Development
The Case of Intangible Cultural Heritage Protection of the Hezhe Nationality
Author(s): Xiaoxun Guo, Bohdan Pikas, Tenpao Lee
Citation: Xiaoxun Guo, Bohdan Pikas, Tenpao Lee, (2017)"Study of Intangible Chinese Cultural Heritage Protection and Tourism Development The Case of Intangible Cultural Heritage Protection of the Hezhe Nationality," Journal of Marketing Development and Competitiveness Vol. 11, Iss.2 , pp. 39-45
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Intangible cultural inheritance is usually determined by local ecological environment, culture, religion, level of production and living, daily life habit and custom. Hezhe nationality is an ethnic minority in Heilongjiang Province. People of Hezhe have created their unique ethnic culture during its long historical period. This paper deals with the development model and content for the folk custom tourism and other issues. It will view the countermeasures for protection of the tourism development target. It will build the innovation platform of intangible cultural heritage protection through a comprehensive, multilevel, three-dimensional integrated protection model. This paradigm will promote the protection and further development of the folk custom resources.
