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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents?
Author(s): Debora J. Gilliard, David Lynn Hoffman, Sally Baalbaki
Citation: Debora J. Gilliard, David Lynn Hoffman, Sally Baalbaki, (2017) "Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents? ," Journal of Marketing Development and Competitiveness, Vol. 11, Iss. 4, pp. 28-33
Article Type: Research paper
Publisher: North American Business Press
Abstract:
With the start of a promising 2015, Chipotle Mexican Grill has dealt with a number of concerns including issues with a pork supplier, salmonella outbreak, E. coli outbreak, norovirus outbreak, and a lawsuit brought by shareholders. The company has quickly responded to each issue, but has not been able to overcome the decreased stock price and non-return of customers. What does the future hold for this company?
