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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

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Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Tablets Vs. Smart Phones: The Battle of the Century

Author(s): Juan Santandreu, Michael C. Shurden

Citation: Juan Santandreu, Michael C. Shurden, (2017) "Tablets Vs. Smart Phones: The Battle of the Century," Journal of Marketing Development and Competitiveness, Vol. 11, Iss. 4,  pp.  28-33

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Technological advances are at the forefront of the innovation revolution that we are experiencing today.

As smart phones and tablets have improved and evolved, they have complemented each other but mostly,

time after time, they are duplicating many of their functions. This duplication could lead to a potential

merge or synergistic effect resulting in one product that offers the best of both worlds. The authors are

exploring the levels of preference for different applications that are available in both smart phones and

tablets. These applications include schoolwork, access to software, general organizer, communications

and social medial, and personal use.