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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS 



Creating Trust and Reducing Consumers’ Risk Perception in Internet Shopping

Author(s):  Vane-Ing Tian, Yu-sum Eugenia Wong, Wai-Man Pang

Citation: Vane-Ing Tian, Yu-sum Eugenia Wong, Wai-Man Pang, (2018) "Creating Trust and Reducing Consumers’ Risk Perception in Internet Shopping ," Journal of Marketing Development and Competitiveness, Vol. 12, Iss. 1,  pp. 112-123

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The aim of this study is to suggest methods to create trust and reduce consumers’ risk perception in
internet shopping. This study proposed a 2 x 2 experimental design to test the effectiveness of online
consumer-generated rating and payment method in creating trust and reducing consumers’ risk
perception in internet shopping. Findings of this paper provide empirical validation that a retailer with a favorable online consumer-generated rating is more effective than one without an online consumergenerated rating in building trust and having positive effects on the buying intention. Limitations, implications and directions for future research are also discussed.