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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS 


The Crisis of Danbury Fair Mall


Author(s): Jin Sun Ahn, Hanyong Chung, Jung Hoon Kim, Youngbin Kim, Natalie Jungyoun Shin

Citation: Jin Sun Ahn, Hanyong Chung, Jung Hoon Kim, Youngbin Kim, Natalie Jungyoun Shin, (2021) "The Crisis of Danbury Fair Mall," Journal of Marketing Development and Competitiveness, Vol. 15, Iss. 2,  pp. 77-82

Aricle Type: Research paper

Publisher: North American Business Press

Abstract:

This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused extensive damage to shopping malls. This case will provide students the chance to think about the past, the present, and the future of the shopping mall industry in the U.S.