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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
The Concept Store as New Retailing Tool: From the Consumption Experience to the Revisit Intention
Author(s): Pr. Abdelafattah Triki, Marwa Hakimi
Citation: Pr. Abdelafattah Triki, Marwa Hakimi, (2017)"The Concept Store as New Retailing Tool: From the Consumption Experience to the Revisit Intention," Journal of Marketing Development and Competitiveness Vol. 11, Iss. 1, pp. 110-116
Article Type: Research paper
Publisher: North American Business Press
Abstract:
From a literature review of retailing innovations, we described the importance of the consumption experience and introduced the emergence of the concept store as a new experiential marketing tool. This research paper, seeks to identify the impact of consumption experience on the revisit intention to a Tunisian Concept Store. The empirical findings of 280 Concept Store visitors’ responses showed that both emotional reactions and social interactions, in a Concept Store, impact positively the consumers revisit intention. In addition, the proposed and validated model demonstrates the moderator role of motivational orientation on the link between satisfaction and the revisit intention.
