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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Strategic Management in Africa: Tracing Gaps in Sustainable
Business Development
Author(s): Vincent Amooti Bagire, Juliana Mulaa Namada
Citation: Vincent Amooti Bagire, Juliana Mulaa Namada, (2011) "Strategic Management in Africa: Tracing Gaps in Sustainable Business Development" Vol. 5, Iss. 7, pp. 72 - 80
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Sustainable business development in Africa is a debatable issue. Different theoretical frameworks have
been advanced to explain the phenomena. This paper explores studies to argue that the late and slow
adoption of strategic management perspectives could explain the low business development. Models that
accounted for growth of businesses in other parts of the world like firm internationalization, market
liberalization, strategic planning became common in Africa much later. The business landscape was
characterized by colonial legacy, state controls and unexploited resources. Recent environmental
changes have seen great transformation. This paper contends that strategy tools could enhance
sustainable business development in Africa.
