Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Social Media – A Moving Target

Author(s): Linda Jane Coleman, Kathryn Chandler, Jian Gu

Citation: Linda Jane Coleman, Kathryn Chandler, Jian Gu, (2013) "Social Media – A Moving Target," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 73 - 77

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Today’s customers are engaging with brands at many different levels-from traditional storefronts and call

centers to the Internet and social media. Currently, social media is a top priority in thought and action

for many businesses. Thriving companies are incorporating social media into their marketing strategies

to meet business objectives. This exploratory review of the literature provides an overview of social

media’s history, user demographics, and present use in the business world.