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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Consumer E-Commerce Dissonance: Innovating Without Alienating Before

Information Overload

Author(s): Cory Taylor Cromer

Citation: Cory Taylor Cromer, (2011) "Consumer E-Commerce Dissonance: Innovating Without Alienating Before Information Overload" Vol. 5, Iss. 4, pp. 11 - 20

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The Internet and its innovative technological advances, while presenting opportunities for shopping and

convenience, have opened new threats for user privacy and the potential for information overload and

consumer dissonance. Personal identifying information being collected on sites visited, the subsequent

sharing of personal information, and the evolving perceived technical threats have lead to many

consumers feeling that they have lost control. Government regulators, consumer advocacy groups, and ebusinesses

need to understand how Internet innovation affects the consumer and whether their marketing

strategy is encouraging or limiting innovation.