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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

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Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Intelligence Information Generation, Dissemination, and Responsiveness in the

Performance of Insurance Business in Nigeria

Author(s): Dallah Hamadu, Rita Obaji, Benjamin Oghojafor

Citation: Dallah Hamadu, Rita Obaji, Benjamin Oghojafor, (2011) "Intelligence Information Generation, Dissemination, and Responsiveness in the Performance of Insurance Business in Nigeria" Vol. 5, Iss. 7, pp. 53 - 62

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper investigates the effect of market orientation practice on the performance of Nigerian

insurance business. An empirical survey was conducted among 420 insurers to collect and guage the vital

corporate insurance opinions toward meeting the research objectives. The findings of the multifactor

design analysis findings suggest that the levels of marketing intelligence dissemination and the response

to information generated have a significant impact on the performance of insurance business. Further

analyses, using multiple regression equation, reveals that the market intelligence generation,

dissemination and, more importantly, responsiveness to information feedback have a direct significant

causal effect on insurance business performance. The paper also discusses also the policy implications of

these findings.