Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

A Profile of Downtown Employment in Georgia: An Assessment of a Viable

Economic Engine

Author(s): Gwen F. Hanks, Houston T. Harker

Citation: Gwen F. Hanks, Houston T. Harker, (2013) "A Profile of Downtown Employment in Georgia: An Assessment of a Viable Economic Engine," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 4, pp. 9 - 24

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Do Georgia’s downtowns represent a viable and overlooked economic engine for the state? This study

assesses the economic development potential represented in Georgia’s downtown employment. Aggregate

employment data for 345 Georgia downtowns (at one-half mile radius) isolate the diverse downtown

employment sectors (retail representing 22 percent) to explain a complex downtown job mix. Downtowns

have not traditionally been perceived as key employment nodes in the state’s broad economic

development framework. This paper provides actual downtown employment statistics as proxy economic

development indicators for leveraging assets to their full potential, possibly leading to action and policies

to better utilize downtown resources.