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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Perceptions as Influencer of Consumer Choice Behavior:

The Case of Tourism in Nigeria

Author(s): Oluwole Iyiola, Olufemi Akintunde

Citation: Oluwole Iyiola, Olufemi Akintunde, (2011) "Perceptions as Influencer of Consumer Choice Behavior:

The Case of Tourism in Nigeria" Vol. 5, Iss. 7, pp. 27 - 36

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Consumers will form opinion(s) on a particular product based on information at their disposal, which will

determine whether such product is selected. Destination images influence a tourist's travel decisionmaking,

cognition and behavior at a destination as well as satisfaction levels and recollection of the

experience (Jenkins, 1999). A survey was conducted in the United States, of potential tourists aimed at

understanding the role perceptions of potential American outbound tourists to Nigeria and how consumers

choose their destinations; based on information at their disposal. Descriptive statistics were used to

examine the distribution of variables. All statistics were two-tailed at 0.05 significance level.