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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Understanding the Effect of Internet Convenience on Intention to

Purchase via the Internet

Author(s): Alicia Izquierdo-Yusta, Roberta J. Schultz

Citation: Alicia Izquierdo-Yusta, Roberta J. Schultz, (2011) "Understanding the Effect of Internet Convenience on Intention to Purchase via the Internet" Vol. 5, Iss. 4, pp. 32 - 50

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Purchasing via the Internet offers significant cost savings and time benefits to both service providers and

consumers. This study empirically assesses a model of factors likely to affect Intentions to Purchase via

the Internet. A multidimensional scale of Internet Convenience is developed. A sample was used of 759

respondents in Spain who chose to use the traditional method of booking a hotel instead of using the

available Internet option. Results support the proposed hypotheses. Implications are provided for service

providers to address these factors.