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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Innovative Fundraising: Creating a Franchise Ownership Program

Author(s): Mick Jackowski, Kenneth R. Phillips, Dean Bacalzo

Citation: Mick Jackowski, Kenneth R. Phillips, Dean Bacalzo, (2011) "Innovative Fundraising: Creating a Franchise Ownership Program" Vol. 5, Iss. 4, pp. 70 - 77

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper reports on an innovative entrepreneurship program, designed to not only train students to

become franchise owners, but provide the necessary start-up capital as well. This model creates multiple

revenue streams for the entrepreneurship center from program students, franchisees, franchisors and

sponsors, allowing it to become self-sustaining in no more than 10 years.