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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Venezuelan and Mexican Personality Differences:
Economic and Marketing Implications
Author(s): Gary B. Jackson, Ralph W. Jackson, Charles R. Strain, Jr., Lucille L. Pointer
Citation: Gary B. Jackson, Ralph W. Jackson, Charles R. Strain, Jr., Lucille L. Pointer, (2013) "Venezuelan and Mexican Personality Differences: Economic and Marketing Implications," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 2, pp. 95 - 101
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Strong commercial ties between Venezuela and Mexico, enhanced by NAFTA, leads universities in these
countries to develop attempt to develop new generations of entrepreneurs. This begs the question of the
relative effectiveness of the efforts by universities to support this endeavor. The results indicate that the
Venezuelan students had a statistically significant greater need for (HA1) achievement, (HB1)
aggression, (HC1) dominance, (HD1) exhibition, (HE1) social recognition, and (HF1) lower abasement
needs. The findings suggest that the Venezuelan group may be more entrepreneurial and have different
management styles and marketing characteristics.
