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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Using One-Minute Video Résumés as a Screening Tool for Sales Applicants
Author(s): Katie J. Kemp, L. Michelle Bobbitt, Michelle Bednarz Beauchamp, Elizabeth Ann Peyton
Citation: Katie J. Kemp, L. Michelle Bobbitt, Michelle Bednarz Beauchamp, Elizabeth Ann Peyton, (2013) "Using One-Minute Video Résumés as a Screening Tool for Sales Applicants," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 84 - 92
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper introduces video résumés as sales applicants’ initial introduction to recruiters and sales
managers. Results of two studies reveal that recruiters who viewed one-minute video résumés prior to
meeting sales applicants had more favorable perceptions of video résumés than those who did not view
video résumés. One-minute video résumés were more effective in conveying the candidate’s
communication skills, energy level, and potential benefit to the company. Respondents consider video
résumés a time saving tool and would be more likely to open the traditional résumé and to contact a
candidate for an interview if impressed by the video résumé.
