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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Towards an Explanation of the Growth in Young Entrepreneur Activities: A Cross
Country Survey of Work Values of College Students
Author(s): Swithina Mboko
Citation: Swithina Mboko, (2011) "Towards an Explanation of the Growth in Young Entrepreneur Activities: A Cross Country Survey of Work Values of College Students" Vol. 5, Iss. 4, pp. 108 - 118
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This short exploratory paper aims to study job attitudes of business college students with a view of
contributing to the explanation of the reported global growth in young entrepreneur activities. Seven
career attitude factors adapted from the theory of planned behavior are used to conduct a comparative
study of work attitudes of university business students in the United States and South Africa to establish if
there are significant differences across nations. The results show similarity in what the students expect
from their future careers but do not necessarily provide an explanation for the observed increase of
young entrepreneurs.
