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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Nonprofit Adoption of Websites and Website Types
Author(s): Dave McMahon, Samuel Seaman, John Buckingham
Citation: Dave McMahon, Samuel Seaman, John Buckingham, (2011) "Nonprofit Adoption of Websites and Website Types" Vol. 5, Iss. 6, pp. 43 - 50
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The authors review the issues confronting nonprofit organizations, the adoption rate of websites, and the website types chosen by nonprofits. The types of websites to consider by size of the organization and focus of the organization are discussed. An analysis is done on a sample of 120 organizations from the state of Washington. The managerial implications address possible ways to optimize the use of resources for small and large organizations to be more competitive.
