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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

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Coulmas-Law (p.42-46)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Assessment of Marketing Strategies for Ecotourism Promotion:

A Case of RDB/Tourism and Conservation in Rwanda

Author(s): Michel Ndahimana, Etienne Musonera, Michael Weber

Citation: Michel Ndahimana, Etienne Musonera, Michael Weber, (2013) "Assessment of Marketing Strategies for Ecotourism Promotion: A Case of RDB/Tourism and Conservation in Rwanda," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 2, pp. 37 - 56

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study aimed at assessing the marketing strategies for Promoting Ecotourism in Rwanda. The study

involved desk and field research and convenience sampling was also used for tourists, while simple

random sampling was used for the local people and RDB/T&C staff. We used SPSS for analysis of data

and hypotheses were tested using Kolmogorov-Smirnov to investigate differences in the level of tourists’

satisfaction, level of importance, degree of agreement/disagreement on tourism product, price,

promotion, place, people, process and physical evidence. Tourists were generally satisfied with tourism

offering and lack of infrastructure is still a challenge of ecotourism in Rwanda.