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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

A Closer Review and Strategic Implications of the Comparative Market

Analysis in Setting the List Price

Author(s): Chu V. Nguyen, Lucille L. Pointer, Charles Strain

Citation: Chu V. Nguyen, Lucille L. Pointer, Charles Strain, (2012) "A Closer Review and Strategic Implications of the Comparative Market Analysis in Setting the List Price," Journal of Marketing Development and Competitiveness, Vol. 6, Iss. 5, pp. 48 - 61

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Investigating the belief that real estate properties selling within the time of the listing agent’s contract

duration are correctly priced based on comparative market analysis revealed that per square foot listed

and sold prices, not their percentage deviation from the average of recent past sold prices, contribute

more to the Time on Market (TOM) of listed property. Comparative Market Analysis (CMA) pricing is

thus not as critical a factor in the prediction of Time on Market (TOM). Instead, other contributing

factors contribute significantly to the TOMs of listed properties. As such, strategic planners may need to

rethink their sales strategies.