Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Factors Influencing Export Intermediaries’ Competitive

Strategies and Performance: A Conceptual Paper

Author(s): Nor Shahrul Nizam Bin Muhamad Nor

Citation: Nor Shahrul Nizam Bin Muhamad Nor, (2011) "Factors Influencing Export Intermediaries’ Competitive

Strategies and Performance: A Conceptual Paper" Vol. 5, Iss. 4, pp. 145 - 153

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Export performance has been extensively studied from the perspective of manufacturers and SMEs

product strategies in foreign markets, with recent attention toward the importance of export/import

intermediaries of service industry. In order to sustain competitiveness and enhance future performance, a

competitive strategy that parallels with markets globalization and technology advancement is required.

This paper will focus on the internal forces that determine the competitive strategy and performance,

moderated by external environments.