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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Determining Factors for the Usage of Web-Based Marketing Applications by Small and

Medium Enterprises (SMEs) in Malaysia

Author(s): Azizah Omar, T.Ramayah, Lim Bee Lin, Osman Mohamad, Malliga Marimuthu

Citation: Azizah Omar, T.Ramayah, Lim Bee Lin, Osman Mohamad, Malliga Marimuthu, (2011) "Determining Factors for the Usage of Web-Based Marketing Applications by Small and

Medium Enterprises (SMEs) in Malaysia" Vol. 5, Iss. 2, pp. 70 - 86

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Applications of web-based marketing in the business environment have profound profit implications.

Large companies around the globe have invested much of their resources to incorporate web-based

applications as an important marketing tool to reach their customers. Cost reduction, increase capability,

communication improvement and customer service improvement are among the benefits perceived by

these companies. However, the practice of web-based marketing among small and medium enterprises

(SMEs) in Malaysia is still in its infancy. This study intends to investigate determining factors for the

usage of web-based marketing by SMEs in Malaysia. The potential benefits from such an application will

be addressed in this study.