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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

A Qualitative Overview of the Health Insurance Market for Pets

Author(s): David P. Paul, III, Michaeline Skiba

Citation: David P. Paul, III, Michaeline Skiba, (2012) "A Qualitative Overview of the Health Insurance Market for Pets," Vol. 6, Iss. 1, pp. 88 - 95

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The number of homes in the US with pets is increasing, as is the costs of caring for these animals. This

paper discusses the economic, health and emotional reasons that individuals chose to live with animals,

and then examines the market for pet health insurance which has grown slowly. Notwithstanding the slow

growth of this market in the past, reasons for future growth in pet health insurance market are presented.