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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Doing Business in India: Opportunities and Challenges
Author(s): Gautam Ray
Citation: Gautam Ray, (2011) "Doing Business in India: Opportunities and Challenges" Vol. 5, Iss. 4, pp. 77 - 95
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The paper describes the challenges as well as the emerging opportunities of doing business in India. It
finds high correlation between compound annual growth rates of India’s major States in 1999-2006
period and poverty decline rates in these States during the four decades, 1960-2000.The analysis suggests
that poverty decline is a robust explanatory factor of India’s economic growth in recent years. The paper
argues that India’s poverty decline trend is sustainable as it is founded upon the enfranchisement of the
poor in democratic India and the pro-poor vote winning strategy cutting across all major political
parties. In view of the consequent increase in the size of the BOP market, targeting BOP market is a
winning business strategy in India.
