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Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

The Challenges of Obtaining a Competitive Advantage for Processed

Material Suppliers: A Conceptual Study

Author(s): Harash J. Sachdev, Cipto Y. Joegiono

Citation: Harash J. Sachdev, Cipto Y. Joegiono, (2013) "The Challenges of Obtaining a Competitive Advantage for Processed Material Suppliers: A Conceptual Study," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 27 - 41

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Processed raw materials suppliers face challenges to improve their razor thin margins and survive in a

market place, where their buyers are pushing them to the edge by placing constant cost reduction

demands and threats of replacement with substitution products. Using the steel, aluminum, and composite

material industries as examples, this paper integrates the mental models of Quality Functional

Deployment, Industry Five Forces, and Resource Based View to analyze these three processed materials

and provide implications for such suppliers.