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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Analysis of Competitive Behavior within Ghana’s

Mobile Telephony Industry

Author(s): King A. Salami

Citation: King A. Salami, (2011) "Analysis of Competitive Behavior within Ghana’s Mobile Telephony Industry" Vol. 5, Iss. 7, pp. 63 - 71

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The study seeks to examine the competitive behavior within Ghana’s mobile telephony industry. With

survey data collected for the purpose, an analysis was done employing simple cross tabulations using a

Spreadsheet software program. Among the conclusions reached were that, Ghana’s mobile telephony

industry appeared to be oligopolistic; that, the providers adopted non-price competitive practices; and

also that call-drops, difficulty in placing calls, and relatively higher tariffs were almost the order of the

day. Among the resulting recommendations were that there should be enough and proper policing of the

sector to forestall the possibility of adopting cartel or collusive practices that could be to the detriment of

the helpless subscribers; and that the NCA must provide answers to the question of expertise which is a

critical challenge to effective functioning of the set up.