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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Changing Entrepreneurial Cognitive Processes with Age: A Conceptual Discussion
Based on Neuroscience
Author(s): Robert P. Singh, Judah L. Ronch
Citation: Robert P. Singh, Judah L. Ronch, (2011) "Changing Entrepreneurial Cognitive Processes with Age: A Conceptual Discussion Based on Neuroscience" Vol. 5, Iss. 6, pp. 94 - 103
Article Type: Research paper
Publisher: North American Business Press
Abstract:
How entrepreneurs process information, recognize opportunities, and act on market cues within the environment help us understand entrepreneurial processes. Based on neuroscience research, we discuss the effects of age on the cognitive processes of entrepreneurs. As the median age of the U.S. population continues to rise, understanding these effects will become ever more important to sustaining new venture creation rates, creating jobs, and maintaining the overall economic competitiveness of the nation. Following a review of the entrepreneurial cognitions and relevant neuroscience literature related to age, we develop four formal propositions and discuss implications for practice and future research directions.
