JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
SME’s and the Problems of Development: An Innovative Costa Rican Approach
Author(s): Sharon V. Thach, Esteban M. Lafuente Gonzalez, Chunxing Fan, Ana Rueda Garcia
Citation: Sharon V. Thach, Esteban M. Lafuente Gonzalez, Chunxing Fan, Ana Rueda Garcia, (2011) "SME’s and the Problems of Development: An Innovative Costa Rican Approach" Vol. 5, Iss. 2, pp. 59 - 69
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Costa Rica has developed an innovative national plan for developing existing small and medium sized
firms into internationally competitive and successful exporters. This program also encourages the
formation of new firms and the improvement of products and services for domestic as well as foreign
consumption. The strategic approach holds lessons for other similar countries.