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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Storytelling: A Portal to Understanding Entrepreneurial Organizations

Author(s): John X. Volker, Michael D. Phillips, Steven J. Anderson

Citation: John X. Volker, Michael D. Phillips, Steven J. Anderson, (2011) "Storytelling: A Portal to Understanding Entrepreneurial Organizations" Vol. 5, Iss. 3, pp. 104 - 109

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper explores the potential for understanding of an entrepreneurial culture though participation in

and utilization of non-deliberate storytelling. A distinction is made between storytelling types based on

the intent of the storyteller. Two types of storytelling are discussed: deliberate storytelling and nondeliberate

storytelling. The suggestion is offered that non-deliberate storytelling provides investigators

with sufficient information to avoid mistakes: mistakes in cultural description and understanding and

mistakes in cultural perception and expectations that could result in failed change initiatives. A story type

and basis in fact matrix is developed that illustrates four categories of stories relative to credibility and

agenda.