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Cooper (p. 23-32)

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Coulmas-Law (p.42-46)

Stasio (p. 47-56)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Training Service Market in China: A Comparative Case Study

Author(s): Li Wei

Citation: Li Wei, (2013) "Training Service Market in China: A Comparative Case Study," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 103 - 114

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Along with China’s reform and opening, various sectors of Chinese society have witnessed tremendous

developments, as reflected in the evolvement of the educational training market. However, it is clear to

see that the success of similar cases depends largely on the cultural and spiritual elements of the

businesses. Successful organizations largely benefit from a positive and respectable corporate culture

initiated and strictly followed by their founders. There is a hope for China’s future educational training

market to benefit from a combination of a positive and respectable culture with a well-established

organizational structure inherited from the traditions.