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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

A Note on Modeling Service Capacity Allocation under Varying

Intensities of Competition

Author(s): Hongkai Zhang, James Rauch

Citation: Hongkai Zhang, James Rauch, (2010) "A Note on Modeling Service Capacity Allocation under Varying Intensities of Competition, Vol. 5, Iss. 1, pp. 64 - 70

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Based on a linear deterministic price response function, sales revenue is analytically determined for five alternative policies for allocating service capacity over a two-period planning horizon for a service provider in a competitive environment, in which the intensity of competition varies over time. A numerical study is conducted to compare the performances of the considered policies and examine the impacts of competition and price sensitivity.