Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MANAGEMENT POLICY AND PRACTICE

Profitability and Big Data

Author(s): Badie Farah

Citation: Badie Farah, (2017)"Profitability and Big Data," Journal of Management Policy and Practice, Vol. 18, Iss. 2, pp. 47-52

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The Big Data promise is enhanced service for the customer, and enhanced profitability to the organization. It is crucial that an organization deploy the appropriate combination of big data and analytical tools to extract information that is beneficial to the organization, and to realize the most profit from its customers. This paper describes a mathematical model for big data profitability which will help solidify these concepts and provide means for assessing values for profitability. Most of the proposed variables can be estimated by any organization from their existing systems and the cost of the needed big data technology.