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JOURNAL OF MANAGEMENT POLICY AND PRACTICE

Retail Health Clinics: Sustain or Close? A Case Study

Author(s): Patrick M. Hermanson, Steven D. Berkshire, Larry Leaming, Neill Piland

Citation: Patrick M. Hermanson, Steven D. Berkshire, Larry Leaming, Neill Piland, (2013) "Retail Health Clinics: Sustain or Close? A Case Study," Journal of Management Policy and Practice, Vol. 14, Iss. 6, pp. 37 - 41

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The operation of retail health clinics is a challenging endeavor for most healthcare professionals.

Typically, healthcare professionals are not trained in retail sales or marketing, have little or no exposure

to the critical success factors related to retail sales, and generally have difficulty in adapting what they

know about healthcare management to the retail setting. This case study is an opportunity for healthcare

practitioners and students to understand the unique characteristics and challenges of operating a unique

aspect of primary care in the retail setting.