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JOURNAL OF MANAGEMENT POLICY AND PRACTICE
The Road Ahead: Micro Enterprise Perspectives on Success and Challenge Factors
Author(s): Michael Monahan, Amit Shah, Martha Mattare
Citation: Michael Monahan, Amit Shah, Martha Mattare, (2011) "The Road Ahead: Micro Enterprise Perspectives on Success and Challenge Factors," Journal of Management Policy and Practice, Vol. 12, Iss. 4, pp. 113 - 125
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The United States and the world at large are currently trying to recover from a housing bust and a financial meltdown. Small businesses, with their creativity and innovation, have the potential to reverse the course for any economy. The largest percentages of entrepreneurs are micro enterprises which may hold the key to economic revitalization. This study focused on the success and challenges facing these emerging businesses. The study found several interesting and statistically significant differences based on gender, ethnicity, sales volume, years in operation and type of business. Not surprisingly, given the current economic malaise, the national economy was perceived to be both the most important success and challenge factor. Perhaps most surprising was healthcare which was ranked fifth. The study emphasizes the importance of entrepreneurship to any economy, especially the United States, in their revitalization efforts.
