Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF MANAGEMENT POLICY AND PRACTICE
Toe-Hold Artisans’ Collaborative: A Case of Transforming Necessity-Based
Entrepreneurs to Opportunity-Based Entrepreneurs
Author(s): Rajkumar Phatate
Citation: Rajkumar Phatate, (2011) "Toe-Hold Artisans’ Collaborative: A Case of Transforming Necessity-Based Entrepreneurs to Opportunity-Based Entrepreneurs" Journal of Management Policy and Practice, Vol. 12, Iss. 5, pp. 39 - 52
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This case, based on the personal experience of the author is a narration of how an illiterate, downtrodden
group of artisans engaged in a traditional craft for livelihood were transformed into growth oriented
entrepreneurs by creating their own Group Enterprise-“Toe-Hold Artisans Collaborative (TAC)”. This
case covers the initial challenges involved in entrepreneurial development process and highlights the
secrets of blending the social and business elements together while conceiving, launching and managing
a hybrid social enterprise. It describes the critical changes brought in the entire business model enabling
the artisans who were dependent on the traders were able to become self reliant and cherish the profits
earned in the value chain themselves.
