Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF MANAGEMENT POLICY AND PRACTICE
Before the Attack: A Typology of Strategies for Competitive Aggressiveness
Author(s): Jeffrey E. Stambaugh, Andy Yu, Alan J. Dubinsky
Citation: Jeffrey E. Stambaugh, Andy Yu, Alan J. Dubinsky, (2010) "Before the Attack: A Typology of Strategies for Competitive Aggressiveness," Journal of Management Policy and Practice, Vol. 12, Iss. 1, pp. 49 - 63
Article Type: Research paper
Publisher: North American Business Press
Abstract:
We argue that a firm’s competitive actions should flow from a strategy. Yet, the issue of strategy has
seemingly been ignored in the competitive dynamics literature. To address that gap, we distinguish
between the logics of innovativeness and competitive aggressiveness and build the foundation for a
competitive strategy by outlining the economic mechanisms of competitive action that lead to superior
performance. Drawing on the resourced-based view of the firm we develop three resource-based attacks
that may be used by competitively aggressive firms. Using this foundation, we derive a typology of
strategies that use competitive actions to achieve sustained competitive advantage.
