JOURNAL OF MANAGEMENT POLICY AND PRACTICE
Integration of Myanmar Domestic Agricultural Marketing into ASEAN
Author(s): Nyein Nyein Thaung
Citation: Nyein Nyein Thaung, (2011) "Integration of Myanmar Domestic Agricultural Marketing into ASEAN" Journal of Management Policy and Practice, Vol. 12, Iss. 5, pp. 96 - 104
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The study of domestic marketing clarifies the role of various traders and processors to identify the
marketing channels and major trade flows that provide on an inventory of the physical marketing
infrastructure. This paper focuses mainly on the marketing efforts of farmers and collectors for wholesale
trade in the major markets of Yangon and Mandalay. Market-oriented policy reform measures that had a
major positive influence on the agricultural sector were the lifting of restrictions on private sector
participation in trade. The strategic objective of ASEAN Free Trade Area or AFTA is to integrate the
ASEAN economies into a single production unit and to promote the greater economic efficiency,
productivity, and competitiveness.