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JOURNAL OF MANAGEMENT POLICY AND PRACTICE
MNC Expansion and Target Environment Hostility
Author(s): Nilufer Yapici
Citation: Nilufer Yapici, (2012) "MNC Expansion and Target Environment Hostility," Journal of Management Policy and Practice, Vol. 13, Iss. 5, pp. 128 - 143
Article Type: Research paper
Publisher: North American Business Press
Abstract:
We offer an alternative account of MNC expansion and the environment hostility the MNC faces in target
environment. While it is an attempt to embody the absence manifested in traditional MNC literature, it is
not a marginalized relativist account. We used different examples supported by theory to reveal a
‘version’ of what MNC is, what it can face as well as what target environment is and how it experiences
the MNC and its expansion. The account is an endeavor to go beyond reification of the MNC and the
contexts in which it exists with an aim to explore the endeavors of the MNC to exist across different
contexts. We question the variance of what exists, is allowed to exist, across space and time.
